Even though it has been around for several years, many organizations are still facing issues with its adoption. Workers are more productive and adaptive when they use tools that allow them to apply the same skills and literacies across digital work and social life. The question is why an application like Facebook can’t be used in the enterprise setting to create a work social network. Facebook is a well known social media networking site that is widely used by many generations to connect and communicate with friends, family, and interest groups as well as share photos and videos.

The good news is that Facebook launched the business version of its social networking service, Facebook at Work, as of January, 2016. With a Facebook at Work account, you can use the familiar Facebook tools to interact with your coworkers. You can join different groups and be connected with the activities at your workplace as well as make groups to discuss business proposals, participate in videoconferences, share documents and pictures, make valuable connections and build your professional network. Facebook at Work had been in beta since the beginning of the year and on October 10th, 2016, just recently, has been launched as a generally available product with the new name “Workplace by Facebook”. Check out their announcement here.

Companies can now use “Workplace by Facebook” in many ways, including the following:
- Employee Onboarding & Communication – Streamline new hire integration and keep teams informed.
- Alumni & Retiree Networks – Maintain connections with former employees for long-term engagement.
- Community Outreach Programs – Support social initiatives through voluntary employee groups.
- Boosting Employee Engagement – Foster a more connected and motivated workforce.
- Role-Specific & Industry Communities – Enable knowledge-sharing among employees with similar roles.
- Collaboration with Business Partners & Contractors – Strengthen external relationships that could lead to future customers.
- Motivational & Team-Building Activities – Encourage teamwork and a positive workplace culture.
However, to make Workplace by Facebook work, it needs to be integrated with your company’s existing systems for granting access, managing roles and making sure the right folks have access to such a powerful tool. This is where RoboMQ can help.
RoboMQ is a leading SaaS, Enterprise Application Integration (EAI), and IoT integration platform that provides protocol-agnostic integration capabilities that are built for the world of Cloud and SaaS. It offers Hybrid Messaging Cloud and Microservices-based integration, and it certainly provides the integration solution for Workplace by Facebook.
Why RoboMQ?
- RoboMQ has a suite of adapters and connectors, such as “ThingsConnect”, which provides protocol-agnostic integration. Using RoboMQ, developers can use their choice of protocol or programming language. This eliminates any learning curve there may be.
- Microservices based architecture allows you to build integration with Workplace by Facebook or any other application in a modular, expandable and highly scalable fashion.
- RoboMQ is built on a leading industry standard integration protocol (AMQP) providing the benefits of Message Oriented Middleware (MOM) like guaranteed delivery and complex routing for your business workflows.
- You can integrate Workplace by Facebook with a simple drag and drop of the Microservice nodes in RoboMQ’s Integration Flow Designer.
- When a new employee joins a company, their identity and account should be created in Workplace by Facebook along with other enterprise applications such as Active Directory, WorkDay®, etc.
- Once their account is created, the employee will receive an email from Workplace by Facebook telling them to activate and start using the account.
- Now, whenever this employee experiences life events such as promotions, transfers, or long leaves and terminations, Workplace by Facebook will reflect the updates. In the case of a termination, the employee’s account must be deactivated and/or removed from Workplace by Facebook.
The steps mentioned above can be easily automated using RoboMQ’s Integration Solution for Workplace by Facebook. With RoboMQ, you can receive employee data in any format, making the process seamless and hassle-free.
RoboMQ’s powerful tools, including microservices, adapters, and connectors, handle data transformation and validation while smoothly connecting with Workplace by Facebook APIs to create or update employee accounts automatically.
We can collect this information and insert it into any database or analytics engine. From this information, the company can analyze this data to improve its marketing and employee engagement strategy. Now you know how RoboMQ could provide flexible and scalable integration solutions to automate the user account management and analytics integration for Workplace by Facebook.
This will allow employees to better communicate and collaborate with his or her entire organization through a familiar and popular tool. It can also automate organizational communications and analytics for the management, HR and marketing departments. So what are you waiting for?
Check out more information about RoboMQ’s Workplace by Facebook Integration and other products, use cases at https://www.robomq.io or email us with any questions at sales@robomq.io.