Customer experience (CX) is a big focus for companies – and for a good reason. According to a Gartner study, 89% of companies surveyed considered CX to be the new competitive battlefield. Just look at some of the most innovative brands globally, as it’s no coincidence to see them leading the pack in the CX space.   By focusing on providing an exceptional CX, companies can drive revenue growth, customer retention, brand loyalty, and more. However, the challenge for…

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