Marketing is not about advertising; it is about creating a connection with your customers and building brand loyalty. However, with the ever-increasing competition in the market and changing consumer behavior, businesses face several challenges in achieving their marketing goals. The inability to drive marketing results can lead to a decline in revenue and profitability, affecting the long-term sustainability of the business. To address these challenges, Ovative Group created an innovative marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels.
As a digital-first media and measurement firm, Ovative Group is transforming the measure of marketing success. Its team of marketing experts does the demanding work to drive measurable performance and surpass expectations.
In a short span of time, Ovative Group witnessed massive growth, growing its clientele multiple folds. However, it came with its own set of challenges. The increase in its client base led to the excessive onboarding of employees. As a result, managing the complex web of employee accounts and profiles proved challenging for the company’s HR team, leading to bottlenecks and inaccuracies in its HR processes.
Ovative Group’s HR team used multiple systems to manage employee data, resulting in a fragmented and inefficient process. The lack of an integrated system between its HR system, UKGPro and Hybrid AD for managing employee data and workflows implied that the HR team had to manually perform several time–consuming tasks, such as onboarding and offboarding employees.
Ovative Group sought assistance from RoboMQ to ensure that the employee profiles were up to date as well as the confidential information of the company remains protected.
RoboMQ’s Hire2Retire, an integrated platform that can streamline HR processes, provided Ovative Group with end-to-end, no-code data integration between UKGPro and Hybrid AD. It enabled the HR team to automate several critical HR processes, including onboarding and offboarding, while ensuring data privacy and security regulations compliance.
With the implementation of Hire2Retire, Ovative Group was able to achieve several benefits:
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